Brand Identity

 

When creating a horror franchise, it is essential to establish a brand identity. This is how your brand is recognized and how it becomes famous. Examples are things like Jason Vorhees' hockey mask from Friday the 13th, or the ''Billy'' puppet from the Saw franchise.

  A brand identity for the Slender Man is not a difficult thing to get ahold of because of its viral nature- the Slender Man effectively markets itself. However it is important to dissect what makes it so instantly recognizable and popular.

  To outline this I have created a presentation using an ergonomic and professional tool called ''Prezi'', which allows you to create a dynamic animated presentation of a sequence of steps or a ''drawing together'' of ideas.